Almana Motors Company’s All-New Ford and Lincoln Showroom Promises to Deliver Higher Levels of Customer Satisfaction and Dealership Experience

Allmana Motors and Ford senior

– Almana Motors Company (AMC), the Ford and Lincoln importer-dealer in Qatar, marked today the grand opening of its latest, state-of-the-art Ford and Lincoln Showroom at its new location on the Airport Road.

The event was attended by a number of VIP guests, members of the local press, customers, as well as top executives from Almana Motors and Ford Middle East & Africa, who jointly dedicated the new 3,652 squarer-meter showroom that extends over two floors, featuring a dedicated area for the Lincoln luxury brand on the mezzanine level.

Speaking to guests during the opening ceremony, Mr.Bader Almana, Managing Director of Almana Motors said: “This is yet another important milestone for Almana Motors for this year, adding to the numerous successes we have already achieved, and I would like to congratulate the entire team driving this accomplishment.

“Almana Motors remains fully committed to Ford and Lincoln customers in Qatar,” Almana added. “We continue to build on the great momentum we’ve registered this year by investing in new facilities and further developing the sales and service customer experience to complement the world-class Ford and Lincoln products available across our showrooms.”

Ford registered an impressive increase in its retail sales in Qatar this year, registering a 35 per cent growth while the overall industry recorded a decrease of more than 30 percent across the board.

Speaking at the grand opening, Kalyana Sivagnanam, Vice President, Marketing, Sales & Service, Ford Middle East & Africa, said: “Qatar is an important market for Ford and through our partnership with Almana Motors we are confident of the continued growth for both Ford and Lincoln in the local market.

“I’d like to recognise the Almana Motors team and leadership for their contribution to this achievement and their impressive commitment to Ford’s success in Qatar as they continue to relentlessly drive great results,” Sivagnanam added.

The new showroom, situated on Airport Road, is a significantly larger venue than its previous location on Salwa Road. Dedicated to Ford and Lincoln brands, visitors will be able to view and experience the latest models from the American manufacturer, such as the recently launched all-new Ford Edge that complements Ford’s extensive truck and utility vehicle lineup, in addition to the full range of Ford products.

Lincoln customers visiting this new location can expect a heightened level of guest experience, as the Lincoln area is among the first outlets to receive Lincoln’s new corporate identity, featuring an upgraded service lounge and reception area, as well as special guest experience points including a Barista. Lincoln guests can expect to be greeted by Lincoln staff trained to provide personalised service in the Lincoln way and introduce them to the new face of Lincoln, and the latest Lincoln products including the all-new MKX. Lincoln customers can also expect to see later this year the all-new Lincoln MKZ which is due to launch this month and the much-awaited all-new flagship full size luxury sedan, the all-new Lincoln Continental, later this year.

Welcoming media and special guests, Almana Motors General Manager, Ian Partridge, said: “The strength and popularity of the Ford and Lincoln brands in Qatar together with our customer-focused approach have driven the success of our dealership and allowed us to create this luxurious state-of-the-art showroom to further enhance our customer’s experience. We are very pleased with this new facility and look forward to welcoming our customers.”

Thierry Sabbagh, Ford Middle East’s Managing Director said: “We commend Almana Motors for their continued drive for success while focusing on the customer. The team has had a busy year and succeeded in delivering tremendous growth at a time when the industry has seen challenging times, and here I’d like to congratulate them for their achievement.

“Thanks to Almana’s continued investments in improving the Ford and Lincoln ownership experiences, customers will now enjoy heightened levels of sales and service satisfaction from this world-class facility, in addition to the latest products from our brands,” Sabbagh concluded.

Guests can visit the new premises between 8:30am and 9pm, Saturday to Thursday, and from 4pm to 8pm on Friday.

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About Almana Motors Company
Established in 1965, Almana Motors Company W.L.L. is focused on customer care; professional and international standards; and offers a complete range of services, including manufacturer approved, trained and supported sales and service personnel.

Almana Motors Company holds Qatar’s sole franchises for many top car companies and is the exclusive distributor and service provider for Ford and Lincoln. Its range of vehicles includes luxury cars, sedans, pick-ups, 4WD vehicles and large family-size vans. Its modern workshop and qualified and experienced technicians provide after-sales service.

For more information, please visit us on our website at www.almanamotors.com.qa

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